2 out of every 3 internet users in Kenya connect through their mobile phone!
Alongside the article of the launch of the new $100 (Ksh 8,000!) IDEOS Android Phone a few interesting statistics on Internet and mobile phone usage in Kenya in the following article http://bit.ly/dzEVRL
View ArticleMarket Research Industry in Kenya shows outstanding growth
Esomar reports for the second year in a row a global market research industry decline, however the situation in East Africa is different! Despite the global economical downturn and the decline in...
View ArticleMarket research reveals significant changes in online behaviour of emerging...
Online consumers in rapid growth markets have overtaken mature markets in terms of engaging with digital activities. When looking at behaviour online, rapid growth markets such as Egypt (56%), China...
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Running the Market Research Business with a view on the beach!
Once again it has been way too long that I have posted anything on my blog. The past few weeks have been busy at Ricochet Research (which is great) and I guess I was just lacking a bit of inspiration...
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It’s time for Africa, also in market research land!
I was reading a report published by Ernst & Young titled “It’s time for Africa”, summarizing the results of an attractiveness study they did on Africa. Reading through this document I became very...
View Article2.5 years and counting
That is how long Ricochet Research has been in existence. We have had a lot of fun and done some exciting research projects with the likes of BBC, InterMedia and Aga Khan University to name a few....
View ArticleLet my dataset change your mindset
I have been a fan of the TED Talks for a long time and have even attended some TED Gatherings here in Nairobi. Always good to share these inspirational talks with others and hear their thoughts. As a...
View Article79.7% Kenyans registered to vote
According to the Independent Electoral and Boundaries Commission, of the 18 million Kenyans targeted to register 14,337,399 did so by December 18, 2012. In the 2008 Presidential elections 71% of...
View ArticleLinkedIn replaces Facebook as top Social tool.
LinkedIn is the most popular social media tool among the US’s fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research....
View ArticleProfits jump due to data
Safaricom is the second largest company in Kenya after East African Breweries. Its full year profits surged by 39% due mostly to data. Data services such as mobile internet is making up for the mature...
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